About Vanity Connections

Connecting brands, resellers and the people who love beauty

Vanity Connections provides customers with the trendiest and often hard-to-find beauty and personal care products — high quality and affordable. We give brands a unique distribution network, and empower entrepreneurs to build profitable businesses of their own.

Our Story

From a small store to a beauty hub

Our Humble Beginnings

We started as a small store in Dau, Mabalacat, Pampanga in 2016. Employing only two personnel who helped her with packing and deliveries, Ms. Bea Siy started her business reselling beauty products, clothes, bags, and shoes. As Ms. Bea navigated the reselling business, she met a very trustworthy sub-distributor, Ms. Anne Manarang, who would later become one of her partners in growing the business.

Driven with grit and perseverance, Bea and Anne grew the business and opened additional outlets in Pampanga. This finally gave birth to the name Vanity Connections, which was coined by Ms. Bea's then boyfriend, Mr. Tyron Siy, who would later become Ms. Bea's business and life partner.

Ms. Bea Siy and Ms. Anne Manarang at the original Pure Vanity store in 2016
Ms. Bea Siy and Ms. Anne Manarang at the original Pure Vanity store, 2016.

Our Story to Growth

After 6 years of passion for bringing beauty to Filipinos across the globe, Vanity Connections has grown into a beauty and personal care products distribution hub, partnered with over 200 local and international brands. With our vision to become a major stakeholder in the beauty and personal care industry, we are continuously growing our diverse portfolio to serve the ever-growing needs of our customers.

Our outlet stores are now located in Angeles City, Apalit, San Fernando, Dau, Sta. Ana, and Sto Cristo, Pampanga; Baliuag and Guiguinto, Bulacan; and Camiling, Tarlac. You can also find us on Shopee, Tiktok, and Lazada e-commerce platforms. We ship internationally to our business partners in 15 countries. Wherever you are, Vanity Connections is ready to serve you!

Pure Vanity shop interior with apparel, beauty products, bags and shoes
Pure Vanity team and customers at the early store

Our Path Forward

Vanity Connections is a business with a heart. We take care of our customers, business partners and employees. We genuinely strive to guarantee satisfaction by understanding and addressing the needs of our stakeholders.

Our mission is to have a lasting positive impact on the lives of our stakeholders. We endeavor to promote and model ethical and sustainable business practices to guide start-up entrepreneurs in the beauty and personal care industry. We empower employees by fostering a culture of openness, confidence, trust, accountability, teamwork, and excellence. We use our social media platforms as a voice to promote positivity, inspire, and spark the entrepreneurial spirit of Filipinos.

Do you want to grow with us and experience the Alagang Vanity? Be Vanity Connected now and experience a supplier like no other!

OUR CORE VALUES

Christ Centeredness

Integrity

Customer Care

Adaptability

Shared Value

Continuous Improvement

OUR CODE OF HONOR

I am proactive in learning and self-improvement.

I observe and promote positive and assertive communication.

I am Vanity Connections and I am committed to our Mission.

Vanity Connections team

Our Mission

Beauty for everyone, opportunity for many

We believe beauty should be accessible. By curating trending and hard-to-find products at fair prices, we help customers feel their best — while opening up a unique distribution channel that lets brands reach more people and lets entrepreneurs turn passion into profit.

200+
Brands
1,000+
Products
15+
Markets

What We Stand For

Our three pillars

Trusted Brand Partner

Trusted by 200+ brands, 1,000+ products under our care, and a track record built on consistent quality.

Worldwide Reach

8 outlet stores in Region III, an extension office in Quezon City, and shipping to 15+ international markets.

Customer Centered

Affordable, effective, in-demand products tailored to your health and wellness, served online and offline.

Distribution at scale

From our warehouse to 15+ markets

With a 1,000+ strong reseller and distributor network worldwide, 8 outlet stores in Region III, and an extension office in Quezon City, we move beauty fast — locally with J&T and Lalamove, and internationally with DHL.

Delivery trucks at the warehouse
Inside the warehouse

Ready to grow with the country's Beauty & Personal Care leader?

Join 1,000+ resellers and distributors building profitable businesses with the most loved beauty brands in the country.